Bloom & Wild presents ‘Pass the Crown’
2022 marks 50 years since the first Pride march took place in the UK. Around 2,000 people took to the streets of London back then, campaigning for LGBTQ+ rights. Now, countless Pride events take place across the country and are attended by millions.
In celebration of how far things have come, and in recognition of what still needs to change, Bloom & Wild is showcasing LGBTQIA+ heroes of the past, present and future. The trailblazers who’ve helped pave the way, just by being their true selves. And in turn, motivating many more to do the same.
Bloom & Wild have collaborated with five inspirational figures from the LGBTQIA+ community to star in the campaign, and asked them to share their LGBTQIA+ heroes.
And to bring the campaign to life, Bloom & Wild worked with a creative crew made up of people from the LGBTQIA+ community. And from start to finish, were advised and steered by the Diversity Standards Collective.