Virgin Money supports Stonewall
The grey world of credit cards got a colourful boost last week when Virgin Money launched its Rainbow Credit Card in an effort to raise money for Stonewall and help push the group’s message further. With the slogan “Accepted by all” the card is a visible show of support for the LGBT community, both by the company itself and by and anyone who uses it.
The idea for the card was born in Virgin Money’s Affinity Pride Network, an internal group whose mission is to promote insight and awareness of LGBT matters so that employees and partners eliminate discrimination in the workplace. Virgin Money’s creative director Tim Arthur spent seven years working his way up the ladder at Time Out before landing a presenting job on BBC radio and moving on to Virgin Money. “From the day I joined Virgin Money, it’s been clear just how valued diversity and inclusion is across the business,” he says. “It is a core part of how we work as a Virgin business.” You can read the full story here.
Chris Taylor, Director of Credit Cards at Virgin Money, says: “Virgin Money believes in the positivity and the openness that the rainbow flag symbolises. We are delighted to launch the new Rainbow card design to mark 50 years of progress with LGBT rights, while supporting Stonewall, which does such fantastic work to promote equality for the LGBT community.”
Every time a Virgin Money Rainbow credit card is used, £1 will be donated to Stonewall, until the target of £100,000 is reached. The card will be one of the design options offered to customers taking out new purchase, balance transfer or money transfer cards.
“Organisations have the power to effect change,” says Stonewall’s Head of Corporate Partnerships Will Byles. “And at Stonewall, we believe that small acts can often have a remarkable impact. The rainbow card design is an amazing initiative that came out of Virgin Money’s LGBT network group, and a small but simple way Virgin Money customers can Come Out For LGBT while also supporting the work that we do here to improve the lives of LGBT people.”
So if you’re considering a Virgin Money credit card and don’t fancy their Sex Pistols or Man United designs, you can now fly the flag for Stonewall.Read More