Rebrand for GHT
GEORGE HOUSE TRUST REBRANDS FOR THE FIRST TIME IN ITS 27 YEAR HISTORY
George House Trust, the largest HIV charity outside of London, has undergone a rebrand – for the first time in its 27 year history.
The new brand sees the charity move away from the “wine & grapes” brand of old to convey a more contemporary, modern and vibrant brand identity. It sees a cross at the heart of the words George House Trust, and has an array of coloured crosses that compliment the main logo and design. The new brand will be rolled out across the charity’s website, business cards, corporate literature and throughout the offices.
The rebrand looks to appeal to a wider range of people with HIV and those who are affected by HIV. Plus, in addition make the charity stand out and to attract a wider range of people to get involved.
Rosie Robinson, Chief Executive of George House Trust said: “ The whole point of re-branding our charity is to appeal to everyone who is sexually active in Manchester and the north-west to get tested and know their status. To do this we needed a brand that was fresh and eye-catching to convey our messaging. This applies equally to everyone- gay, straight or bi. If we can change attitudes, then we might have a real chance of slowing down the spread of the virus. That’s a positive for people’s health and well-being and a positive for the cash-strapped NHS”
The rebrand and site design was completed by Design By House with Codecraft handling the site build.
The launch event took place at 2022NQ
The new website is launched today
Published: 21-Jun-2012: (1349)
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