launch of Property Equality, a global first
LGBT Capital, the LGBT investment specialist, have just announced the launch of Property Equality, a global ‘first’ designed to offer a property search portal for the LGBT Community. The LGBT ‘home finder’ portal www.propertyequality.com includes Android and iPhone mobile Applications. As another ‘first’, an LGBT specialist mortgage desk is also being launched alongside the portal.
Anders Jacobsen, co-founder of LGBT Capital who spearheaded the development of Property Equality, said “I am a strong advocate of the belief that a thriving LGBT Community can support the regeneration of previously blighted urban areas and encourage greater social inclusion, create great places to live and invigorate depressed property prices. LGBT consumers often have relatively higher disposable income and wish to live where they can be open and feel free.”
Recently piloted in Spain, Property Equality is being rolled out on a country-by-country basis, with focus on Cities & Destinations deemed of special interest to the LGBT Community, including where governments have grasped the power of this community to assist regeneration of undesirable neighbourhoods.
Property Equality also features financial planning information in cooperation with www.equality-wealth.com, the accreditation programme for LGBT specialist Financial Advisers, including the LGBT Mortgage Desk, a mortgage specialist with advice and execution delivered by AAG Wealth Management (www.aag.co.uk), a representative of St. James’s Place Wealth Management. The LGBT Mortgage Desk service will gradually be rolled out across the UK.
Equality Wealth will shortly be publishing a Property Buyers’ Guide for the LGBT Community, with advance registration to receive this free Guide at http://www.equality-wealth.com/requests/propertyguide.html.
The LGBT market is significant and growing, and it is estimated that the LGBT population in the UK alone is over 4 million. Globally, the LGBT population is estimated at over 450 million with an estimated total wealth of US$16 trillion.
Anders Jacobsen added “The LGBT Community is becoming increasingly aware of its power to create positive change via its spending and investment decisions, and companies are responding accordingly seeking to create a positive brand image. The growing community of LGBT Allies also seeks evidence of corporations’ social and inclusion values when making consumer choices. This provides a powerful tool to drive positive change and LGBT equality.”
Property Equality is committed to donating a share of profits to support LGBT charities, with particular focus on social enterprise and efforts to combat the scourge of homelessness among LGBT youth globally. Family rejection, abuse and marginalisation make LGBT youth particularly exposed to homelessness, with the associated violence, exploitation, substance abuse and suicide.
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